wholesale jerseys online A Frosty Headquarters for the N
LOCKING out the players and canceling the 2004 5 season gave executives of the National Hockey League plenty of time to think about the league’s image. By the time the dispute was resolved in July 2005, the league had decided to make a fresh start in new headquarters, where it could embrace the digital age with a panache that 18 to 34 year old fans expect, according to Gary Bettman, the league commissioner. The interior is a montage of materials and wintry colors that reflect the game of hockey, including the stainless steel of skate blades and the white of ice, said Frederic M. Strauss, principal in TPG Architecture of New York, the designers of the new offices.
Patterned glass evokes the bumpy pond ice that many players learn on; smooth transparent partitions suggest sleek professional rinks; hockey sticks decorate another partition; and frost generated from moisture in the air runs along the center of a brushed steel beverage bar.
Mr. Bettman said that in part the new design had to be witty and youthful to appeal to players and the young employees on the New York staff, which has doubled in size to more than 375 people since the lockout. The design also had to include efficient business spaces, a hub for high tech media and Web broadcasts and a shrine of sorts to the game whose modern rules were formalized in Canada in the 19th century. leased after 14 years in 80,000 square feet at 1251 Avenue of the Americas, just down the avenue. retail store at street level was created in partnership with Reebok and designed by Gensler, an architecture firm. offices will experience the theme park atmosphere as soon as they step off the elevator on the 15th floor. medallion of polished stainless steel.
A palette of grays and icy whites serves as a backdrop for the theme park elements. Film footage is projected on the reception area wall, and nine monitors line the corridor. Three video games are available in a separate seating area, just beyond the frosted beverage bar, which is used for receptions.
At the end of the boomerang shaped corridor is a crystal slab etched with an image of the league’s championship trophy, the Stanley Cup. Behind it, a curved wall is hung with plaques engraved with the names of winning players and teams from the late 1800s through today.
The same neutral palette dominates the nine conference rooms around the periphery. This is where the league meets with its board of governors,
as well as with representatives of the league’s 18 major sponsors and 200 product licensees. Team colors are absent on the floor. “Other than what is delivered digitally, the conference center had to be team neutral,” said Mr. offices. “It had to be league oriented rather than team oriented.”
Newsletter Sign Up
Continue reading the main story
The other floors have colorful graphics in the entranceways, but the scheme reverts to neutral elsewhere. Workstations are open plan cubicles designed by Herman Miller Inc. and configured by TPG to leave the windows unobstructed, maximizing natural light.
All the office enclosures are clear glass. “Transparency is deliberate to keep the feeling of churning, interaction and activity at all times,” Mr. Strauss said. “Gary wanted it so he could also walk through, keep in touch and otherwise interact,” he added, referring to Mr. Bettman. From opening day in October to the end of the regular season in April, followed by weeks of playoffs, about 1,300 games are played by the 30 teams in the league.
A partition featuring 470 hockey sticks, their blades removed, decorates the hockey newsroom, one of only two places in the offices where specific teams are recognized. The second is the office cafeteria, the Ice Cafe, whose entrance has a colorful patchwork wall hanging of numbers and team logos from players’ jerseys.
The juxtaposition of the bright jersey patches and the sleek materials of the eating area, and other mixes of design elements, is striking.
“It was an attempt,” said Mr. Bettman, “to make young people feel good about what they were doing and let our prospective business partners know how well we understood our demographic.”